Intuit Inc. is the leading provider of financial software and Web-based services for consumers, businesses and accounting professionals.                                                                                                                                                                                                                            

Intuit required interim project management and coordination for its North American QuickBooks Pro multi-media advertising campaign.

Consulted On:
  • Communications Strategy


Deliverables:
  • Interim Marketing Staff

  • Advertising Plan Analysis

  • Media Plan Development

  • Media Tracking System (Print, Broadcast and Web)

  • Media Cost Effectiveness Evaluation

  • Media Coordination Support

  • Channel Marketing Support

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