iPlanet, a Sun-Netscape Alliance, offers E-Commerce Solutions software and services from infrastructure to applications.                                                                                                                                                                                                                            

"iPlanet needed a professional but external point-of-view to help us develop the right approach for our enterprise software. 3Sixty Market View helped us do this by defining the customer needs and developing a comprehensive marketing strategy for a successful software business."

- Carol Adams, Vice President Product Marketing, Commerce Services

iPlanet Commerce Services Marketing required a comprehensive marketing strategy to articulate and promote their business solutions.

Consulted On:
  • Marketing Strategy

  • Communications Strategy

  • Product Strategy

  • Business Development Strategy


Deliverables:
  • Interim strategic and product marketing management

  • Business and Marketing Plans

  • Interim marketing support staff

  • Partner Program Plan and deliverables

  • New Product Launch Plan, including pricing and messaging

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