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"Professional, organized and highly competent. They took the lead and never let us down."
- Glen Kosaka, Director of Marketing
3Sixty Market View was called upon to direct and manage a new, critical
product beta test, launch and introduction prior to the Resonate's IPO.
Consulted On:
- Marketing Strategy
- Product Strategy
- Communications Strategies
- Channel Strategy
Deliverables:
- Interim Director of Product Marketing
- Product "go-to-market" plan
- Beta-test plan and program management
- Product identity, branding & MarCom plans
- Product pricing analysis and pricing plan
- Product licensing analysis and plan
- Worldwide competitive product analysis
- Product positioning plans
- Sales training plan and content development
- Tactical MarCom programs
- Channel sales support plan
©2002 3Sixty Market View, Inc. All Rights Reserved
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