The Virtual Component Exchange (VCX) is a unique business-to-business (B2B) software and e-commerce organization focused on producing Internet tools for trading intellectual property. VCX has already delivered the first regulated exchange for trading Semiconductor Intellectual Property (SIP), the VCX TradeFloor.                                                                                                                                                                                                                            

"3Sixty Market View's deep knowledge of the Internet and the challenges facing intellectual property-based businesses made them a natural fit for the VCX. Their contributions during the last two years have been top-notch, resulting in some of our strongest programs and most durable client and partner relationships."

- Andy Travers, CEO of the VCX

Based in Scotland and without permanent staff in the Bay Area, VCX chose 3Sixty Market View as its local partner to develop key business relationships in North America and to bring a Silicon Valley perspective to VCX strategic marketing.

Consulted On:
  • Marketing Strategy

  • Business Development Strategy

  • Product and Services Strategy

  • Communications Strategy


Deliverables:
  • Interim Staff

  • North American Business Development Plans

  • New Product and Service Requirements, Positioning, Messaging, and Pricing

  • Tradeshow Support

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